Washing The Soles Of Your Feet Part 2

My first article about washing the soles of your feet provoked many a reaction, lots of you telling me that you too scrub the soles of your feet, others asking for more of an explanation of how it relates to marketing your practice.

Whilst I won’t name and shame those that don’t scrub, I can gladly offer some more examples of how solicitors own “perceptions” of what will and won’t work from a marketing point of view have prevented them from increasing their profits.

Here are some of my real examples.

Website Marketing

A solicitor that did not believe they could generate new client instructions (yes instructions not leads) from the internet now generating thousands of pounds worth of profit costs each and every month from their website.

Pay Per Click Advertising

I must have been told 1,000 times by solicitors that pay per click advertising with Google does not work for law firms. "I don’t click on those advertisements on the right hand side so why would anyone else?".

On the other hand, I have some many of my clients brining in fee income of anything from £1,000 to £10,000 per month exclusively from pay per click campaigns. Who is right then?

Client Database

Many solicitors who did not have any form of communicating with their clients now doing so on a regular basis quickly and easily and generating new instructions as a result.

Advertising

How rewriting advertisements from general ‘list all services’ advertisements to specific ‘lead generation advertisements’ (the subject of Lesson 2 from my Marketing4Solicitors ToolKit) has created a database of clients eager to learn more about the subject in question.

THE IMPORTANT LESSON

Whether you believe a method of marketing will or will not work for your practice is not important. The only way to truly find out is to try every form of marketing once. If it works keep doing it, if it doesn’t try something else. You must keep adding new methods of generating new leads to build a long term profitable practice.

Washing the soles of your feet part 1.

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Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

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