I recently completed a Zoom meeting for solicitors (over 200) who are clients and contacts of a very smart chap I know who takes care of compliance for solicitors.
Apparently, I am told, COLP and COFA are the most exciting things in life (by him), but by my solicitor clients, not so much.
So he takes care of all of that stuff for his clients, who are all law firm owners.
On the Zoom I did some live website reviews and certain themes kept coming up time and time again, so I thought if they were relevant to these law firm owners, they may well be relevant to you too.
- The word solicitors did not appear anywhere near the logo at the top of the page. This is your badge of honour – display it proudly so that people know they are in the right place.
- There was no strapline beneath the logo explaining who the firm helped and what they achieved for them. The Law Firm Growth Formula provides you with an exercise to work out your strapline if you do not already have one. Mine is “Helping law firms to grow”, but as I type that I am thinking, it is actually the law firm owners that I help to grow, personally and business wise. Should I change it?
- There was not enough content on each page so it was almost impossible for a visitor or Google to know if the firm really knew their onions. We all want people who know their onions these days (spring or calcot?) rather than ‘average’ onion sellers. Life is too short for ‘average’.
- There were not enough pages in each of the legal services sections to prove expertise of the topic in question. As each page increases your chance of Google sending you more visitors looking for the services that you provide, there should be at least 5 to 10 pages for each legal service.
- There were no images on each page to break up the content (and to help with Search Engine Marketing).
- There were no reviews sewn into the content. This part is vital for external proof of your expertise. Seeing as most people are visiting your website on a mobile, if you have reviews at the bottom of the site or the right hand side, they won’t be seen until the very end of a view of your website on a mobile phone. There are other reasons why they need to be sewn in but I am trying to keep this email short and punchy – and possibly failing with that aim as I look back up the page – but this is important stuff. Important because when you get it right, your website produces new clients every single day of the year.
- There was no Live Chat. I don’t mean the type offered by call centres just when they are around, but the type offered by companies who run it 24 hours a day, 7 days a week, 365 days a year without any input required from you. Some people are night owls, let your remote team connect with them on Live Chat and then you pick them up the next day. Let me know if you would like an introduction.
- There were no calls to action. No telephone number (or an unlinked one). No email address and no enquiry form on its own separate page (not the contact page). This part is vital. I know from testing.
I shall leave you there, but check these things on your website for me please. They really are important and what I like about these suggested fixes, for you that is, is that once you fix them, they stay fixed and will deliver you new clients each and every day thereafter.
Once you have fixed them and don’t have to worry about where your next client is coming from, you can then spend more time COLP’ing and COFA’ing if you fancy it. Or you can let my friend’s software take care of it – that would work too. Let me know if you would like some details.
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