Think different and solicitors marketing

If you ever come to my office, you will find a picture of Steve Jobs on my wall, with the grammatically incorrect statement beneath it saying ‘Think different’. This was one of the Apple advertising campaigns, recently copied by a car manufacturer who has also left the ‘ly’ off. It does make you take note because you know that it is not right, so maybe that is why it worked so well for Apple.

Anyway, why is it on my wall?

Well, first, the picture is not actually a picture, but a framed T Shirt, made by a beachside artist – a memento from a fantastic family holiday.

I was reading Steve Jobs biography on that holiday, and whilst it does not paint a great picture of him as a family man or as a boss, it did remind me of that fact that he really was a very canny marketing man with a real eye for detail.

So the ‘Think different’ is there to encourage me to think in new ways and not to get stuck thinking in exactly the same way as my competition.

I do not think that the caption in question was one of Steve Jobs’ own, but he did come up with some other great ideas.

My favourite are the names he has given to so many aspects of the Apple products which give them an air of mystique when compared to their competition.

And for legal services, that is a really interesting thing that you can copy and use to your own advantage.

You see, when a client is choosing a legal provider, 9 times out of 10 they will not just be looking at your firm, but also comparing you alongside your closest competition.

How can a prospective client compare your service when you both do exactly the same thing, you might ask (as indeed I am often asked)?

Well, that assumption is a very costly mistake to make.

Even before the prospect contacts you, you can do many things to make your firm stand out from the competition, to give you that competitive edge.

Some of the things you can do you can copy from Mr Jobs own marketing armoury.

Take a close look at the Apple website and how they name some of their products, but also the features of their products, and you will notice that many of them are uniquely named.

If you cannot see what I mean, send me an email or reply to this blog with a comment and I will give you some examples, and explain how you can apply the Apple ‘think different’ logic to your law firm marketing.

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Law Firm Marketing

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

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Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

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